Blog
Pricing, paperwork, and getting the phone to ring
Written for people who actually run the business, not for people who write about running one.
Latest
How to get more auto repair customers (and keep them coming back)
How to get more auto repair customers: win back declined work, beat the dealer-warranty myth, earn reviews, build referral partners and track car count.
· 15 min read
- auto repair
- marketing
- customers
More posts
HVAC local SEO: how to rank in the towns you actually serve
HVAC local SEO, step by step: Google profile categories and services, town pages that aren't doorway pages, seasonal updates, schema and what to track.
· 16 min read
Electrician leads: how to get more of the local jobs you want
How to get more electrician leads: pick the jobs you want, fix your Google profile, build trade referrals, sell generators before storms, then test paid ads.
· 15 min read
HVAC website design in Atlanta: a site for both seasons
What an Atlanta HVAC website needs: your Georgia license where people can find it, heating and cooling pages, Georgia Power rebates and ITP/OTP areas.
· 16 min read
How to get more pest control customers (and keep them)
How to get more pest control customers: win the map search, answer the questions the EPA tells buyers to ask, turn one-time jobs into plans, work with agents.
· 18 min read
Plumber website design in Miami: what yours needs
What a Miami plumber's website needs: your Florida license number, which cities you pull permits in, Spanish that's real, and pages for condos and septic.
· 17 min read
How to market an HVAC business around the seasons
How to market an HVAC business: plan by season, fill spring and fall with tune-ups, sell maintenance plans, fix your Google profile, then test paid leads.
· 14 min read
Electrician website design in Dallas: what yours needs
What a Dallas electrician's website needs: the TECL number Texas requires in ads, City of Dallas permit answers, Oncor steps and real DFW service areas.
· 13 min read
Auto repair shop website: what yours needs to bring in cars
What an auto repair shop website needs: address and hours up top, a page per service, how your estimates work, real bay photos, and a short booking form.
· 18 min read
How to get more plumbing leads without buying junk ones
How to get more plumbing leads: fix missed calls first, then Google Business Profile, Local Services Ads, past customers and referral partners, with the math.
· 14 min read
HVAC website design in Phoenix: built for 110-degree summers
What a Phoenix HVAC website needs: the ROC number where Arizona wants it, real same-day wording, rental cooling rules, APS and SRP rebates, and Valley towns.
· 16 min read
Pest control website design: what your site needs
What a pest control website needs: pages by pest, pet and kid prep answers, plan terms that follow renewal laws, and the safety claims state rules ban.
· 16 min read
Plumber website design in Houston: what yours needs
What a Houston plumber's website needs: the RMP license number Texas requires, City of Houston permit answers, real service areas and storm-ready pages.
· 16 min read
Electrician website design: what your site needs to get calls
The pages, license details, EV charger and panel upgrade answers, pricing and schema an electrician website needs to turn local searches into booked jobs.
· 17 min read
HVAC website design: what a heating and cooling site needs
The pages, first-screen details, equipment answers, financing wording and seasonal changes an HVAC website needs to turn searches into booked calls.
· 16 min read
Contractor website cost in 2026: what you'll actually pay
What a contractor website costs in 2026: build, domain, hosting, email and upkeep, with year one vs year two numbers and the questions to ask before you pay.
· 15 min read
Google Business Profile for contractors: setup to map results
How to set up and verify a Google Business Profile for contractors, what Google says decides map rankings, and the mistakes that get trade profiles suspended.
· 16 min read
How to get more Google reviews without breaking the rules
How to get more Google reviews as a contractor: when to ask, scripts you can copy, what Google and the FTC forbid, and how to answer a bad review.
· 16 min read
How to write a contractor estimate that wins the job
What to put in a contractor estimate or quote, how to lay out good, better, best options, and how to present it so customers say yes. Checklist included.
· 16 min read
What a plumbing website needs: a checklist that gets calls
The pages, first-screen details, prices, photos, speed and schema a plumbing website needs to turn searches into calls, plus a checklist you can copy.
· 16 min read
Web design for contractors in Arizona: what your site needs
Arizona contractors can leave the ROC number off some ads if their website shows it prominently. What an Arizona trade website needs to qualify and get calls.
· 4 min read
Web design for contractors in California: what your site needs
California requires your CSLB license number in all advertising, websites included. What a California contractor website needs to follow the rules and get calls.
· 4 min read
Web design for contractors in Florida: what your site needs
Florida law puts your license number on your website. What a plumbing, electrical, HVAC or pest control website in Florida needs to win local calls.
· 5 min read
Web design for contractors in Texas: what your site needs
Texas plumbers, electricians and AC contractors must show a license number in their ads. What a Texas trade website needs to follow the rules and get calls.
· 4 min read
Why your quotes go unanswered
Silence after a quote rarely means no. Usually the customer is waiting on something else, and one follow-up wins back more work than most trades expect.
· 2 min read
What to charge per hour, worked out properly
Most trades pick an hourly rate by asking around. Here is how to work out the number your business actually needs, and why it is usually higher than you think.
· 2 min read
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