Web design for contractors in Arizona: what your site needs

In Arizona, your website can do a job for your advertising. Show your ROC license number prominently on it, and your internet, radio and billboard ads can point to the site instead of carrying the number themselves. Get the website wrong, and every one of those ads has to carry it.

Here is how that works, and what else an Arizona trade website needs to win local calls.

Not legal advice. Rules change, so check the current wording with the Registrar of Contractors before you publish.

The website rule that changes your ads

Under Arizona Revised Statutes section 32-1124, licensed contractors must show their license number on broadcast, internet and billboard advertising — unless the ad includes a web address that links directly to a website that prominently displays the contractor's name and license number. That exception has applied since 2021.

The Arizona Registrar of Contractors (ROC) has published guidance on what "prominently" means. In short:

• Your business name and ROC license number on the home page itself
• Clearly visible — not hidden behind photos or graphics
• A readable size
• Not in the footer

The website does not replace the number everywhere. Bids, contracts, estimates and the documents you send customers still need it.

The simplest way to qualify is to put your name and ROC number beside the phone number at the top of the home page. Customers can check it on the ROC website, and seeing it there tells them you have nothing to hide.

Name the towns you actually cover

Nobody searches for "plumber Arizona". They search "AC repair Gilbert" or "electrician Tucson".

• A service area section naming your cities: Phoenix, Mesa, Chandler, Gilbert, Scottsdale and Glendale are all separate searches, and Tucson is its own market
• One page per main service, each naming the area: "AC repair in Chandler and Tempe"
• Your business name, address and phone number written the same way on your website as on your Google Business Profile

Leave out towns you will not drive to, especially in summer.

Built for heat and monsoon season

Arizona summers make some calls urgent.

• Air conditioning. When an AC unit fails in 110-degree heat, people call the first company that looks like it can come today. Say plainly whether you offer same-day or after-hours repair, on the home page.
• Monsoon season. The monsoon officially runs from June 15 to September 30, bringing dust storms, power outages and roof leaks. A one-line update — "Taking storm damage calls across the East Valley" — answers the question every caller has.
• Hard water. Plumbers can give water heater flushing, softeners and scale problems their own pages. They are questions Arizona homeowners really ask.

And for every season:

• Phone number at the top of every page, as a tap-to-call link
• Fast on a phone, because that is where emergency searches happen

Winter residents are customers too

Plenty of Arizona homes sit empty for part of the year. If you check on vacant homes, winterize plumbing, or run pest control on a schedule while owners are away, say so. Those customers are searching from out of state and want to know someone local has it covered.

Hablamos español — if you do

A lot of Arizona homeowners speak Spanish at home. If you or your team take calls in Spanish, say so beside the phone number. Only say it if the person answering the phone really can.

Reviews do more than design

Most people read your Google reviews before they call. Link to them from your website, or quote a few real ones with first names and towns.

Ask every happy customer the same day. The review request generator writes the text message for you.

Arizona trade website checklist

• Business name and ROC license number on the home page — visible, readable, not in the footer
• ROC number on every bid, contract and estimate
• Tap-to-call phone number at the top of every page
• Same-day and after-hours availability in plain words
• Service area with real cities
• One page per main service
• Name, address and phone number matching your Google Business Profile
• Recent reviews
• Fast on a phone

Get the words written

• Service page copy generator — a page for each service you offer
• Google Business Profile generator — the description that shows in Maps
• FAQ generator — the questions callers ask before they book
• Tools by trade: plumbers, electricians, HVAC and pest control

Rather not build it yourself? The Trade Website Bundle is a finished website designed for your business, with click-to-call on every page — live in 10 days.

Quick answers

Do Arizona contractors need their license number on their website? It is the smart place for it. Under ARS 32-1124, internet, broadcast and billboard ads can leave the number off only if they link to a website that prominently shows the contractor's name and ROC license number.

Where should the ROC number go on the website? On the home page, clearly visible, in a readable size and not in the footer, according to the Registrar of Contractors' guidance.

Do Arizona bids and contracts still need the license number? Yes. The website exception covers advertising, not the bids, contracts and estimates you send customers.