Google Business Profile description generator

The listing most of your customers actually see

For a local trade, the Google Business Profile does more work than the website. Someone searching on a phone sees the map results first, and many of them call straight from there without visiting a site at all.

The description is the part you control. It will not single-handedly move you up the rankings, but it is what someone reads in the moment they are deciding which of three names to ring.

Write it for the person, not the algorithm

The temptation is to cram in every service and every suburb. It reads badly to humans and Google's content policy explicitly rejects keyword stuffing — a rejected description helps nobody.

What works is plain: what you do, where you do it, how long you have been doing it, and the one thing that makes you different. Mention your area naturally because it is true, not because you are gaming anything.

What the profile policy will not accept

This generator keeps within the 750-character limit and avoids all of the above, which is why it will refuse to add your website address or a discount even if you ask. Those belong in the profile's own fields and posts, where Google expects them.

• Keyword stuffing — repeated service and location terms
• URLs in the description
• Promotional offers, prices and sales language
• Anything misleading about what you do or where