Research
Target audience generator
Which customers to chase, and which jobs to stop taking.
Which jobs, not which people
For a trade, targeting is about job types and situations rather than demographics. A homeowner planning a bathroom and a landlord fixing the cheapest thing that will pass are different customers with different economics, and both live on the same street.
That framing is also the safe one. Marketing aimed at people by who they are, rather than by what they need, gets a trade business into territory it does not want to be in.
The jobs you want fewer of matter more
Most owners can name their best jobs. Fewer have worked out which ones consistently lose money — the small emergency that ate a day, the price-shopper who queried every line, the job priced before you knew the access was terrible.
Knowing those is what lets you say no, or price them properly. A quiet week filled with a job you should have declined is worse than the quiet week.
What this will not do
It will not segment by race, religion, nationality, disability, sex, age or any other protected characteristic, and it refuses if asked. Beyond being wrong, advertising services on those lines runs into discrimination law that applies squarely to housing and home services.
Segment by the job, the property, the situation and the budget. Those are the things that actually predict whether the work suits you anyway.
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