Lead magnet ideas generator

Worth an email address

People guard their email more carefully than they used to. A generic newsletter sign-up is worth nothing to them, which is why nobody fills it in. Something that saves them a specific, expensive mistake is worth the exchange.

For trades, the raw material is already in your head: the errors you correct on site every week, and what they cost the people who made them.

What works, and what does not

• A checklist for something they are about to do — planning a bathroom, buying a house, preparing for winter
• A short guide to what a quote should include, so they can compare three properly
• A simple cost breakdown, so the number stops being a mystery
• Not: a company brochure, a discount code, or a 40-page ebook nobody will read

The list is only worth what you send it

Collecting addresses and never emailing them is a slow way to build a list that has forgotten who you are. Whatever you promise at sign-up, honour it, and be honest about what else you will send.

That also means a real unsubscribe and a real postal address on anything promotional — a legal requirement, and a reasonable one. A list that cannot leave easily is one that reports you as spam instead.