Sales
Quote follow-up sequence generator
The three messages that recover the quotes nobody replied to.
Silence is almost never no
An unanswered quote feels like rejection, so most trades never follow up. In practice the customer is usually waiting on a partner, waiting on two more quotes, or simply forgot — quoting season and life happen at the same time.
A single follow-up recovers a meaningful share of those jobs. It is the cheapest work you will ever win, because the quoting is already done.
Add something, do not just ask
'Just checking in' puts the work back on the customer and reads as pestering. A follow-up that carries something new — a supplier price change, a cancellation that freed up a slot, an answer to the question they were probably stuck on — gives them a reason to reply.
It also gives you a legitimate reason to be writing, which is what makes the difference between professional and needy.
Three is the limit, and then stop
A nudge, a useful update, and a clean close: 'I'll assume you've gone another way — happy to help if anything changes.' That last message recovers more jobs than the two before it, because it releases the pressure.
Beyond three, you are annoying somebody who already decided. If these go to a list rather than an individual, they become marketing email and need a working unsubscribe and your postal address on them.
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