Branding
Brand voice guide generator
How the business sounds, so everyone who writes for you sounds the same.
Why a small business needs one at all
The moment anyone other than you writes something — an office manager, an apprentice answering messages, a freelancer building the site — your business starts sounding like several different businesses. Customers notice, even if they could not say what changed.
A voice guide is one page that stops that. It is not branding theatre; it is the answer to 'how do I word this?' so nobody has to guess.
The banned list does the heavy lifting
Describing how you want to sound is vague and hard to apply. Listing the words you never want to see is immediately actionable — anyone can check a draft against it in ten seconds.
Most trade businesses have a short, strongly held list already: no 'solutions', no exclamation marks, no 'dear valued customer'. Write it down and it becomes enforceable.
One real example beats a page of description
Include something you actually sent that sounded right — a running-late text, a quote follow-up, a difficult message handled well. People copy examples far more reliably than they follow adjectives.
That is why the field asking for one is there. Give it something real and the guide becomes usable rather than aspirational.
Want a proper website for your business?
Your brand, your services, your phone number — a site that gets you called instead of scrolled past. Live in 10 days for $300, or your money back.
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