Marketing
Ad copy generator
Ad variations to test, written for a local trade audience.
One service, one ad, one landing page
The most common waste in trade advertising is one ad covering everything, pointing at a homepage. Someone searching for a blocked drain clicks, lands on a page about bathrooms, boilers and drains, and leaves.
Ad, service and landing page should all say the same thing. That alignment does more for cost per lead than any amount of clever copy.
What actually gets clicked
Say the service, the place, and the one thing that reduces the reader's anxiety. For emergency work that is usually speed; for planned work it is usually price certainty.
Leave the adjectives out. 'Professional, reliable, quality service' is what every competitor's ad also says, so it carries no information and costs you characters you could have used on something real.
Claims in advertising are checkable
This generator will not invent offers, prices, discounts, guarantees, response times or credentials — only what you enter appears, and it refuses if you ask it to add more.
Advertising claims are held to a higher standard than website copy because they are targeted and paid for. 'Same-day service' is a promise you have to keep on the day somebody rings at four o'clock, and '24/7' means somebody answers at three in the morning.
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Your brand, your services, your phone number — a site that gets you called instead of scrolled past. Live in 10 days for $300, or your money back.
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